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Experts in
sustainable
B2B marketing
Eberle Business is the B2B agency of the Eberle Group, specializing in strategically oriented content marketing and PR (Public Relations) as well as industrial communication. The focus is on sales-supporting marketing and communication consulting geared towards specific markets, industries and customers – especially in B2B or B2B2C. We work across disciplines.
As part of the Eberle Group, we have a team of seasoned (specialist) editors, strong content creation for PR and social media, a creation for the entire visual communication, media and consulting. Depending on the task, we can put together agile teams to support companies in achieving their corporate, sales and marketing goals. Whether these lie in brand awareness, positioning, sales increase or recruitment of specialists, whether it is internal or external communication.
From brand management to brand image: Especially in the B2B context, it is important to set up measures strategically and conceptually well and then implement them methodically and with experience. Why? Because, on the one hand, the budgets are foreseeably not increasing significantly and therefore have to be used even more efficiently and effectively. And on the other hand, because BANI effects (Brittle, Anxious, Non-linear and Incomprehensible) in society and the economy also affect the marketing of medium-sized and large companies.
Based on this understanding, companies benefit from our interdisciplinary way of working. Because we think as a PR or content agency, as a digital agency, as an advertising agency or also as an agency for sustainability. This also allows us to develop content marketing for all formats and, above all, across channels, which offers a great advantage, especially with the increasingly complex accessibility of potential customers. Where appropriate, we use the latest possibilities of AI.
The basis of all success is the right strategy.
We methodically and consistently follow our working model of “value-oriented brand management”. The basis for this is working on the brand values as a basis for the development of genuine added value: relevant for the customers and differentiating from the competition. Because only positionings supported by the brand core bring sustainable success.
Service portfolio brand management
The content-related visual decoding of the brand strategy.
Whether launch or relaunch, whether more influenced by product design or a communicative guiding idea, the brand image should be geared to the respective target groups in the long term and be able to be correctly decoded by them. Brand presences must be recognizable, self-similar, concise and playable in all channels.
Service portfolio brand image
Whether Employer Branding or HR: The most effective campaign doesn’t operate in a vacuum, but as an integral part of a vibrant corporate culture. It combines strategic thinking with creative excellence, uses data for guidance, and consistently places people at the center – as potential employees and as brand ambassadors. Those who embrace these principles and support them with sufficient budget, patience, and authenticity will not only create a successful HR and Employer Branding campaign but also build a strong employer brand that maintains significant appeal even in volatile times. This applies both externally and internally – because retaining motivated employees is always better than acquiring new ones.
Benefit from our many years of experience and expertise in Employer Branding & HR:
Employer Branding Agency
“If you don’t know the goal, you won’t find the way.” Sounds logical and it is. Nevertheless, many briefings begin with tasks and measures. In B2B communication, it is important to know and define the goals very precisely first. First comes the “what and why”, then the “how and when”. From here, we can work together to develop a consistent strategy and then a truly fitting concept for meaningful measures. We have been specializing in this for many years and have been successfully supporting companies in this. A strategically sound communication helps to build, maintain or regain trust among (potential) customers. It helps with brand awareness and sales growth, and it helps with the recruitment of skilled workers. And last but not least, it makes implementation more effective and efficient. That is why it is also important to us to make the success of our measures defined in the strategy measurable and transparent. On the way there, we advise in a cooperative, individual and value-oriented manner – for this, we and our customers have decisive contacts in industry, associations and politics at our disposal.
Take advantage of our strategic experience, we advise you in
As a PR agency for industry and medium-sized businesses, we know how communication works for B2B or B2B2C in practice. We keep a close eye on the major challenges and radical changes for industrial companies and act accordingly. Because good, sales-supporting PR can support companies in their resilience. In this context, not to be forgotten: As soon as a message is out in the world, we start with individual monitoring and controlling. This way, we not only measure the success of our PR measures, but can also make continuous adjustments and improvements to the communication planning if necessary. Equally important is authentic, effective and interesting storytelling. Even or especially for complex technical contexts and supposedly dry topics.
Benefit from our field-tested know-how as a PR agency:
Basically, there are many good stories – you just have to find them. That’s exactly what we specialize in as a content marketing agency. We are not only a creative partner for all content formats, but of course we also know all the suitable channels and know how to effectively and almost 100% purposefully distribute our customers’ stories. Our customers benefit from strategic editorial and topic planning as well as from long-standing contacts with the editorial teams of the most important industry, specialist and business media.
We would be happy to support you with our expertise as a content marketing agency:
A functional website with up-to-date UX design and SEO-optimized content is a good starting point for digital marketing. Because it is the content hub for all company and product communication. And, ideally, it delivers qualified leads for marketing and sales. As a B2B digital agency, we are precisely the right partner for this. However, digital marketing naturally extends far beyond this, encompassing all digital communication, from newsletter marketing to social media, podcasts, or virtual applications. It is always precisely tailored to the respective channel and individually customized to the needs of your markets and industries – whether with or without the support of Artificial Intelligence (AI). It can be optimally controlled for specific target groups and continuously measured along the entire customer journey. For example, to tap into new customer groups, launch products, generate leads, run campaigns, or promote events. Here, a new term comes into play: Generative AI Optimization, or GEO for short. It encompasses strategies that prepare content in such a way that generative AI models (GenAI) and search engines can better recognize, understand, and ideally recommend it. Whatever goal you wish to achieve – we therefore always think and work with a networked approach. With measures that precisely complement each other and thus amplify the positive effects for you. Because that is the language that succeeds in the digital world.
Test our digital competence! As a B2B digital agency, we offer you
A company without a sustainability strategy no longer has a strategy at all. That sounds harsh. It is equally clear for sustainable companies that the communication of their sustainability activities plays a decisive role. Responsible action is becoming increasingly important due to legal regulations and political framework conditions. Customers and business partners along the entire supply chain are placing more and more value on sustainability and are taking this into account in their cooperation and purchasing process. Professional sustainability communication has therefore become an essential component of corporate communication. It helps to gain the trust of your stakeholders and to operate successfully on the market in the long term. It is about communicating ecological, social and economic responsibilities with a view to the market, the environment, employees and society. In this context, it is always also about the questions: How does a company communicate its sustainability activities internally and externally? Why do you need a sustainability strategy for this? How do I create transparent and credible communication without greenwashing? How do you create a sustainability report? Especially emission-intensive industries such as mechanical engineering or construction gain credibility through authentic sustainability communication. By making their sustainable development visible. No matter where your company currently stands on the topic of sustainability, we will pick you up exactly there. With individual sustainability consulting, the very first steps in sustainability communication, a workshop on materiality analysis or a sustainability report according to the latest ESRS criteria. With the experience from many years of sustainability marketing and on the secure basis of a value-oriented agency.
Take advantage of our focus on sustainability! We strengthen you with
Where exactly a media budget has an effect can be very well controlled in industrial communication. The analog and digital advertising formats are tailored to specific industries, large and micro target groups in our media planning. In this way, the media budget can be used selectively and highly effectively. As a marketing agency for industry, we develop and implement complete media packages. From individual campaigns to a complete annual plan. From trade press to LinkedIn to Google Ads. From creative ads to editorial advertorials. Everything strategically set up, planned in an interdisciplinary manner, with tailor-made content and digital tracking. So that you know at the end what your media budget is achieving.
Convince yourself of our media expertise! We plan and deliver for you
In B2B, too, it is important to inspire people before they take a closer look at a technology or product. It is important to develop, strengthen and maintain brands. As a creative agency, we stand for brainstorming, concept development and realization of advertising measures, corporate publishing or digital communication. Creative visual stagings shape the perception of your company from the outside, convey facts in a particularly clear way, promote the recognition of your products and anchor your brand through uniform branding. The prerequisite for this is a tailor-made visual concept that consistently brings together brand image, positioning, creative guiding idea and emotionality. Where desired and sensible, we also use innovative AI tools. Against the background of our agency expertise in the consumer sector, coupled with our deep understanding of B2B, we develop creative visual concepts, bring clarity to brand management and stage strong appearances – and not only for industrial sectors.
Discover our broad creative spectrum! We realize for you
As your agency for construction PR, we specialize in strategically oriented content marketing for the entire construction industry. Always in focus: marketing that effectively and measurably supports your sales. Combined and strategically interlinked with construction PR that is exactly tailored to your markets and target groups. In B2B as well as in B2B2C. We use our interdisciplinary communication approach as an amplifier – with construction communication that works. And covers all formats and channels relevant to you.
Construction communication that works:
We are the specialists for B2B and B2B2C communication in the industrial environment. Our focus is on strategic content marketing that measurably contributes to sales success. We combine PR, content, media and digital to create an integrated communication approach – tailored to your markets, your target groups and your goals. With sound industry knowledge and cross-media expertise, we create visibility, relevance and impact. Our work is consistently geared towards your corporate goals – internally and externally. We see ourselves as a sparring partner at eye level and bring new impetus to your communication.
Together to the goal – with industrial communication that does more for
As an owner-managed and value-oriented marketing agency, one of the main focuses of our work is on an honest and transparent sustainability strategy and sustainability communication for companies in various industries. We do this out of our own conviction and experience, after all, we as the Eberle Group have won the German Sustainability Award. Numerous companies have already benefited from our expertise for successful sustainability marketing and use our sustainability consulting beyond communication.
In addition to the clear focus on B2B or B2B2C, focus industries have emerged over the years: We are strong as an agency for mechanical engineering, as an agency for construction PR and construction marketing as well as for safety and health marketing.
So that this is not just an assertion, we attach great importance to the measurability of our work. Because in the end it decides: What has brought what? For this, we rely on permanent monitoring and a quantitative or qualitative evaluation of the measures we have implemented. This can also be geared to KPIs, depending on which goals are to be achieved and how.
Tell us your goals, your requirements and your demands – we look forward to hearing from you.
Then let’s meet for a virtual coffee: Simply book your desired date in our calendar.
Whether B2B or B2B2C: We develop creative strategies and campaigns specifically for businesses and industrial clients. We’d be happy to help you make your brand visible and reach your target audiences. Our range of services includes branding, digital marketing, social media, content creation, web design, print media, PR, and much more. We offer comprehensive advice and support – from the initial idea to final implementation.
We work across industries for companies of all sizes – from startups and medium-sized businesses to established corporations. We adapt our strategies individually to your industry and target audience. Over the years, however, we have developed focus industries, such as construction, mechanical engineering, security, and healthcare.
Our approach combines data-driven strategies with creative excellence. We focus on transparent communication, measurable results, and personal support. Each project is managed by a dedicated contact person who truly understands your brand.
After a free initial consultation, we analyze your requirements and develop a customized concept. Once approved, we begin implementation and keep you regularly updated on project progress. Feedback loops are firmly integrated to ensure the result exceeds your expectations.
The project duration naturally depends significantly on the task and scope. The design of a new logo can be completed within 2-3 weeks, while a comprehensive brand strategy including a website can take 8-12 weeks. During the initial consultation, we will gladly provide you with a realistic time estimate.
Absolutely. We have maintained a trusting and collaborative partnership with many of our clients for many years. This ensures that your brand communication remains consistent and successful in the long term.
Costs vary depending on the project scope and services. After our initial consultation, you will receive a transparent, customized offer. Generally, we work with transparent fixed prices or clearly defined hourly rates, which are detailed in the offer. Additional services will always be agreed upon with you in advance if needed.
When it comes to budget, size doesn’t matter: We always strive to find a suitable solution for every client and every budget. Just talk to us openly about it – often projects can be implemented in phases, or we can find creative alternatives that work even with smaller budgets.
Simply contact us via our contact form, by email, or by phone. Or book your desired appointment directly for a free 30-minute introductory meeting – online in our
virtual calendar
If possible: The most important information from your perspective about your company, your project, and your target audiences. But don’t worry – if you’re just starting out, we’d be happy to develop the foundations for a successful collaboration together with you.