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Experts in
sustainable
B2B marketing
Eberle Business is the B2B agency of the Eberle Group, specializing in strategically oriented content marketing and PR (Public Relations) as well as industrial communication. The focus is on sales-supporting marketing and communication consulting geared towards specific markets, industries and customers – especially in B2B or B2B2C. We work across disciplines.
As part of the Eberle Group, we have a team of seasoned (specialist) editors, strong content creation for PR and social media, a creation for the entire visual communication, media and consulting. Depending on the task, we can put together agile teams to support companies in achieving their corporate, sales and marketing goals. Whether these lie in brand awareness, positioning, sales increase or recruitment of specialists, whether it is internal or external communication.
From brand management to brand image: Especially in the B2B context, it is important to set up measures strategically and conceptually well and then implement them methodically and with experience. Why? Because, on the one hand, the budgets are foreseeably not increasing significantly and therefore have to be used even more efficiently and effectively. And on the other hand, because BANI effects (Brittle, Anxious, Non-linear and Incomprehensible) in society and the economy also affect the marketing of medium-sized and large companies.
Based on this understanding, companies benefit from our interdisciplinary way of working. Because we think as a PR or content agency, as a digital agency, as an advertising agency or also as an agency for sustainability. This also allows us to develop content marketing for all formats and, above all, across channels, which offers a great advantage, especially with the increasingly complex accessibility of potential customers. Where appropriate, we use the latest possibilities of AI.
The basis of all success is the right strategy.
We methodically and consistently follow our working model of “value-oriented brand management”. The basis for this is working on the brand values as a basis for the development of genuine added value: relevant for the customers and differentiating from the competition. Because only positionings supported by the brand core bring sustainable success.
Service portfolio brand management
The content-related visual decoding of the brand strategy.
Whether launch or relaunch, whether more influenced by product design or a communicative guiding idea, the brand image should be geared to the respective target groups in the long term and be able to be correctly decoded by them. Brand presences must be recognizable, self-similar, concise and playable in all channels.
Service portfolio brand image
“If you don’t know the goal, you won’t find the way.” Sounds logical and it is. Nevertheless, many briefings begin with tasks and measures. In B2B communication, it is important to know and define the goals very precisely first. First comes the “what and why”, then the “how and when”. From here, we can work together to develop a consistent strategy and then a truly fitting concept for meaningful measures. We have been specializing in this for many years and have been successfully supporting companies in this. A strategically sound communication helps to build, maintain or regain trust among (potential) customers. It helps with brand awareness and sales growth, and it helps with the recruitment of skilled workers. And last but not least, it makes implementation more effective and efficient. That is why it is also important to us to make the success of our measures defined in the strategy measurable and transparent. On the way there, we advise in a cooperative, individual and value-oriented manner – for this, we and our customers have decisive contacts in industry, associations and politics at our disposal.
Take advantage of our strategic experience, we advise you in
As a PR agency for industry and medium-sized businesses, we know how communication works for B2B or B2B2C. We keep an eye on the major challenges and radical changes for industrial companies and act accordingly. Because good, sales-supporting content marketing can support companies in their resilience. What is important is authentic, effective and interesting storytelling. Also or especially for complex technical contexts and supposedly dry topics. Only a little is not suitable for a good story. You just have to find it – that’s what we specialize in as a specialist editorial team and content creators. We are not only a creative partner for all content formats, we also know all the suitable channels and know how to effectively and 99% purposefully disseminate our customers’ stories. Our customers benefit from strategic editorial and topic planning, from long-standing contacts with the editorial offices of the most important industry, trade and business media. Through our cross-channel content marketing, we can respond to almost all challenges of different media and touchpoints. Not to be forgotten: As soon as the content is in the world, we start with individual monitoring and controlling of all PR measures. In this way, we not only measure our success, but can also make continuous adjustments and improvements to communication planning if necessary.
Benefit from our know-how! We support you with
A functioning website with up-to-date UX design and SEO-optimized content is a good start for digital marketing. Because it is the content hub for the entire corporate and product communication. And in the best case, it delivers qualified leads for marketing and sales. We are the right partner for this. Of course, digital marketing goes far beyond that and includes the entire digital communication from newsletter marketing to social media, podcast or virtual applications. Always tailored exactly to the respective channel, always individually tailored to the needs of your markets and industries – whether with or without AI support. It can be optimally controlled and permanently measured in a target group-specific manner, along the entire customer journey. For example, to tap into new customer groups, launch products, generate leads, run campaigns or promote events. Whatever goal you want to achieve – we always think and work in a networked way. With measures that pay off precisely on each other and thus amplify the positive effects for you. Because that is the language that is successful in the digital world.
Test our digital competence! We offer you
A company without a sustainability strategy no longer has a strategy at all. That sounds harsh. It is equally clear for sustainable companies that the communication of their sustainability activities plays a decisive role. Responsible action is becoming increasingly important due to legal regulations and political framework conditions. Customers and business partners along the entire supply chain are placing more and more value on sustainability and are taking this into account in their cooperation and purchasing process. Professional sustainability communication has therefore become an essential component of corporate communication. It helps to gain the trust of your stakeholders and to operate successfully on the market in the long term. It is about communicating ecological, social and economic responsibilities with a view to the market, the environment, employees and society. In this context, it is always also about the questions: How does a company communicate its sustainability activities internally and externally? Why do you need a sustainability strategy for this? How do I create transparent and credible communication without greenwashing? How do you create a sustainability report? Especially emission-intensive industries such as mechanical engineering or construction gain credibility through authentic sustainability communication. By making their sustainable development visible. No matter where your company currently stands on the topic of sustainability, we will pick you up exactly there. With individual sustainability consulting, the very first steps in sustainability communication, a workshop on materiality analysis or a sustainability report according to the latest ESRS criteria. With the experience from many years of sustainability marketing and on the secure basis of a value-oriented agency.
Take advantage of our focus on sustainability! We strengthen you with
Where exactly a media budget has an effect can be very well controlled in industrial communication. The analog and digital advertising formats are tailored to specific industries, large and micro target groups in our media planning. In this way, the media budget can be used selectively and highly effectively. As a marketing agency for industry, we develop and implement complete media packages. From individual campaigns to a complete annual plan. From trade press to LinkedIn to Google Ads. From creative ads to editorial advertorials. Everything strategically set up, planned in an interdisciplinary manner, with tailor-made content and digital tracking. So that you know at the end what your media budget is achieving.
Convince yourself of our media expertise! We plan and deliver for you
In B2B, too, it is important to inspire people before they take a closer look at a technology or product. It is important to develop, strengthen and maintain brands. As a creative agency, we stand for brainstorming, concept development and realization of advertising measures, corporate publishing or digital communication. Creative visual stagings shape the perception of your company from the outside, convey facts in a particularly clear way, promote the recognition of your products and anchor your brand through uniform branding. The prerequisite for this is a tailor-made visual concept that consistently brings together brand image, positioning, creative guiding idea and emotionality. Where desired and sensible, we also use innovative AI tools. Against the background of our agency expertise in the consumer sector, coupled with our deep understanding of B2B, we develop creative visual concepts, bring clarity to brand management and stage strong appearances – and not only for industrial sectors.
Discover our broad creative spectrum! We realize for you
As your agency for construction PR, we specialize in strategically oriented content marketing for the entire construction industry. Always in focus: marketing that effectively and measurably supports your sales. Combined and strategically interlinked with construction PR that is exactly tailored to your markets and target groups. In B2B as well as in B2B2C. We use our interdisciplinary communication approach as an amplifier – with construction communication that works. And covers all formats and channels relevant to you.
Construction communication that works:
We are the specialists for B2B and B2B2C communication in the industrial environment. Our focus is on strategic content marketing that measurably contributes to sales success. We combine PR, content, media and digital to create an integrated communication approach – tailored to your markets, your target groups and your goals. With sound industry knowledge and cross-media expertise, we create visibility, relevance and impact. Our work is consistently geared towards your corporate goals – internally and externally. We see ourselves as a sparring partner at eye level and bring new impetus to your communication.
Together to the goal – with industrial communication that does more for
As an owner-managed and value-oriented marketing agency, one of the main focuses of our work is on an honest and transparent sustainability strategy and sustainability communication for companies in various industries. We do this out of our own conviction and experience, after all, we as the Eberle Group have won the German Sustainability Award. Numerous companies have already benefited from our expertise for successful sustainability marketing and use our sustainability consulting beyond communication.
In addition to the clear focus on B2B or B2B2C, focus industries have emerged over the years: We are strong as an agency for mechanical engineering, as an agency for construction PR and construction marketing as well as for safety and health marketing.
So that this is not just an assertion, we attach great importance to the measurability of our work. Because in the end it decides: What has brought what? For this, we rely on permanent monitoring and a quantitative or qualitative evaluation of the measures we have implemented. This can also be geared to KPIs, depending on which goals are to be achieved and how.
Tell us your goals, your requirements and your demands – we look forward to hearing from you.
Then let’s meet for a virtual coffee: Simply book your desired date in our calendar.
