Agency for PR and Content Marketing

Communication in the B2B and B2B2C sectors is complex and dynamic. Flexible communication strategies help to make it resilient. With over 25 years of practical experience in the industrial sector, we know what really matters to our clients when it comes to PR (Public Relations) and content marketing: perfect storytelling, strategic topic and campaign planning, interdisciplinary work, and cross-channel distribution. In the DACH region as well as in other European countries and the USA. This makes us your agency for PR and content marketing.

Our core competencies in PR and content marketing:

Industry Company PR: Storytelling with impact

Companies must increasingly position themselves as thought leaders. Especially in technical and industrial communication, however, complex topics are often difficult to grasp. The path to thought leadership is therefore achieved with authentic storytelling. Our effective recipe for success is: recognize relevance, translate ideas, form opinions, and develop innovative ideas for different channels.

Expertise Services

High-quality content creation: Strengthens customer trust and improves brand perception

Identification of relevant touchpoints targeted distribution: Reaches the target group in the right places and increases reach

Strategic editorial planning: Ensures consistent communication and supports the customer journey

PR, social media, blogs industry portals: Increase brand awareness and promote dialogue with the target group

Trade fair communication that gets through

We ensure that your company is optimally perceived at trade fairs and events. Whether in trade fair specials, at the booth, or via social media posts: PR measures specially tailored to the trade fair environment and trade fair visitors improve your brand presence and help you stand out from the competition and attract attention. Both at the product and brand level.

Expertise Services

Strategic communication media relations: Development of a customized communication strategy for your trade fair appearances and events – including targeted press releases, interviews, and specialist articles to strengthen your presence in relevant industry media

Content creation social media support: Before, during, and after the event – from blog posts to live reporting and professional videos.

Networking influencer relations: Contacts with specialist journalists, industry experts, and influencers get your company talking and ensure greater perception

Development of distinctive trade fair stands: Individually tailored to the trade fair and competitive environment and, in any case, striking

Measurable success through marketing controlling

Successful communication does not end with a publication – it must be continuously analyzed, optimized, and adapted to changing target group needs. Our marketing controlling makes your success measurable and provides the right answers to your most important questions: Were the marketing and communication measures successful? Were the expectations and agreed goals achieved? Or not?

Expertise Services

Individual monitoring performance analysis: Tailor-made solutions to precisely analyze your marketing measures

Continuous optimization of the PR content marketing strategy: More reach and impact through regular adaptation of your PR and content marketing strategy

Data-based insights for maximum efficiency: Well-founded data analyses to identify your optimization potentials, use your marketing budget more efficiently, and sustainably increase your ROI

Do you have questions about PR and content marketing, a specific project, or would you simply like to get to know us?

We are your agency for PR and content marketing: It’s best to arrange a personal consultation in our calendar today to find out how we can jointly optimize your communication strategy in this area!

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