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OFFENE STELLEN
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As a B2B marketing agency, as well as a PR, digital, and sustainability agency, we have consistently aligned our range of services to the B2B and B2B2C sectors. Therefore, we master all facets of industrial communication – from strategy to cross-disciplinary and cross-channel implementation. This results in methodical, clear, and attention-grabbing marketing and sales support.
Customer needs and markets are becoming increasingly complex – with this in mind, we have built a value-based partnership with the renowned agency Gauger+Associates in San Francisco. Gauger+Associates
For the climate-conscious handling of our emissions, we follow the guideline: balance – reduce – compensate. Eberle has been acting CO2-neutrally since 2011, and climate-positively since 2021. This means we go two steps further: First, we compensate 10% more emissions than we cause. Second, we reduce emissions in the long term through insetting projects. Our guideline in detail:
Balance
We have an annual corporate GHG balance sheet prepared according to the Greenhouse Gas Protocol Corporate Standard. This protocol is divided into so-called scopes to ensure the comparability of certain values. Relevant for our company are Scope 1, 2 and parts from Scope 3.
Reduce
With insetting projects, we reduce emissions in the long term along our own value chain and our area of influence.
Compensate
We compensate our unavoidable emissions with projects that are certified with both the Verified Carbon Standard (VCS) and the CCB Standard (Gold Level).
CO2 calculator for websites: klimapositiv.world
Agency-owned 
Electric charging stations 
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Bee projects As a “pioneer for the transformation towards a more sustainable future”, we were the first advertising agency ever to be awarded the German Sustainability Award 2024 in the Advertising & PR category.
The green electricity for our agency comes 100% from hydropower from the Alpine region or from the agency roof. We offer organic drinks in our kitchen. And when we receive customers, the pretzels are brought to us by bicycle courier from a Gmünd family bakery.
For us, sustainability in the social sphere primarily means fair treatment of employees, suppliers, and customers. Overtime should remain within a reasonable range; through flexible working hours and now 15 individually adapted working time models, we maintain the compatibility of family, work, and leisure and strengthen independent work. In addition, we support many social, cultural, and environmental projects.
Our agency is equity-financed. Employees share in the success: the management team through company shares and the other employees through an annual bonus. We offer paid and GWA-certified internships and, as a matter of principle, do not participate in unpaid pitches.
In the sense of transparent reporting, we have voluntarily oriented ourselves for the first time with our sustainability report 2020 to the criteria of the German Sustainability Code.
You can find the complete report from 2022 here.
We have signed the Diversity Charter because we are committed to a respectful and unbiased working environment.
The German Association for Sustainable Business is an ecologically oriented business association that is committed to a sustainable, climate-just economy.
The Alliance for Development and Climate Foundation pursues the goal of linking development cooperation and international climate protection through the instrument of voluntary compensation of greenhouse gases.
In 1950, Karl Eberle, grandfather of today’s managing directors, registered his business as a “commercial artist” in order to offer graphics and advertising for the re-emerging economy in post-war Germany, in addition to his artistic work for the American occupying forces.
He acquired the property at Goethestraße 115, where an old prefabricated house stood at the time, and brought his son Gerd Eberle into the company. He then quickly began to develop the 2-man graphic design office into a real company. As early as the 1970s, the agency had more than 20 employees, its own photo studio and its own media department.
In addition to regional clients, such as Bifora – then Europe’s largest wristwatch factory – brand-name manufacturers from all over Germany soon became clients, including Brandt Zwieback, Waldbauer, Libella, WMF, Steiff and many more. Over the years, many works have been created that form the roots of both our current agency and the still successful brands.
