BLOG / JANUARY 2026
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Successful HR and employer branding
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Communication plays a central role in the presentation and positioning of the company as the world’s leading provider of Blow-Fill-Seal (BFS) technology. Rommelag is not only the inventor of this innovative filling technology, but also the market leader in the aseptic filling of liquids and semi-solids on bottelpack machines. These state-of-the-art systems are primarily used in the pharmaceutical, chemical, and food industries, where the highest purity and safety standards are required.
However, Rommelag offers more than just technology – in close collaboration with its customers, the company develops customized packaging solutions that are precisely tailored to individual requirements. Rommelag relies on innovation and precision to create products that are not only functional but also sustainable and efficient. Through continuous optimization of bottelpack technology, the company helps elevate global packaging and production processes to a new level.
Rommelag has customers in over 80 countries worldwide – and with Eberle Business, the perfect partner for holistic 360-degree corporate communication. Our extensive range of services for Rommelag covers all communication channels and measures. This includes bus branding, which makes the brand visible in public spaces, eye-catching trade fair appearances, targeted PR work, and effective sales campaigns that further strengthen Rommelag’s market presence.
A particular highlight is the HR image film that we developed under the motto “We are Rommelag!”. This film not only conveys the corporate culture, but also serves as an authentic employer branding tool to attract new talent to Rommelag. The extremely successful spot has already been adapted several times and shown in various cinemas in order to reach the widest possible target group – from potential employees to specialists from relevant industries.
In addition, we have created numerous offshoots specifically on individual topics and benefits, which have been strategically rolled out on social media over a longer period. Not least because of all these strategic and creative communication measures, Rommelag is increasingly perceived in the industry as a technology leader, attractive employer and reliable partner.
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