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Climate protection and industrial cooling technology – these two things didn’t use to go together. After all, a single liter of coolant can release more than 2,000 kilograms of CO2 emissions. That’s why stricter EU laws are forcing the industry to make drastic changes. So what can be done?
Seifert Systems has the solution: The international specialist for industrial climate technology has developed a groundbreaking technology with the SLIMLINE NEO cooling unit.
We were allowed to accompany the launch of this innovative product and technology with a new corporate design, a relaunch of the logo and comprehensive communication.
The product was presented at the international trade fair SPS Smart Production Solutions 2025 in Nuremberg.
Although Seifert Systems is the third-largest manufacturer worldwide, as a family business with 600 employees, it competes with global corporations. Our task was therefore to bring Seifert out of the shadows in terms of communication and position it as an innovation driver in the industry.
We developed a Europe-wide, overarching communication strategy for target customers in the most important industrial sectors. The central element: the story of SLIMLINE NEO – the story of uniqueness.
In parallel, we defined a new corporate design and a color scheme that stands out in the industry with reference to the Malta production site. The new CD provided the basis for the design of the trade fair stand, brochures and all other communication elements. In addition, we optimized the company logo with a soft relaunch and designed a modern, spacious and representative concept for the trade fair stand.
To the implementation: trade fair walls, product brochure and product animation in the new CD for the launch at the SPS. A cross-channel content marketing strategy with all digital Seifert platforms as well as media and PR in the European trade press for communication all around. In addition, a slow build-up of tension on Seifert’s LinkedIn channel over several weeks, which was only resolved shortly before the launch.
A separate landing page serves as the central communication hub for content marketing. Designed in the new look, it conveys Seifert’s innovative competence, tells the story of SLIMLINE NEO, provides in-depth product information and enables direct contact with sales.
We have strategically linked all further measures such as trade fair information, product brochure, social media, advertisements, newsletter ads and PR in the European trade press with it through links. This is how the customer journey is mapped across all channels and supports lead generation.
We are seamlessly following up on the launch communication in order to use the generated awareness, the news value and the innovative lead of the product as intensively as possible.
More information at:
seifertsystems.com