Launching a Strong New Brand
in a Volatile Market

The stage is set for Driventic: The Voith Turbo Division Commercial Vehicles – which has been operating as an independent company under the Driventic brand since November 1, 2025 – presented itself live in October at Busworld Europe 2025 in Brussels. This marked the first time the new brand was introduced to an international professional audience at the most important leading trade fair for the commercial vehicle industry, even before its official launch. However, strategic preparations for this groundbreaking moment naturally began many months prior…

First, the brand core had to be defined and refined as follows: With a future- and customer-oriented portfolio for trucks, buses, and off-highway applications, the global player from Heidenheim aims to decisively drive the transformation of mobility. As an innovative pioneer, uncompromising enabler, and active partner – all in line with the new guiding principle and central brand message: “Mobility beyond today.”

Therefore, we are proud that, building on our more than 25 years of collaboration with the former Voith Turbo Division Commercial Vehicles, we were able to closely support the successful launch of the strong new Driventic brand from the very beginning. With unique expertise and a deep technical understanding – from optimizing brand architecture and core messages, to creating content for the new website, and developing and implementing the first image brochure and the comprehensive PR concept for the launch in a volatile market.

Whether E-Mobility, conventional powertrains, or digital services: Our image brochure, in particular, provides an exemplary overview of Driventic’s complete product and service portfolio. Creative, consistent, and coherent – from the first page to the last. But that’s certainly not all. After this successful start, we look forward to continuing on this path together with the client in the future. And to do so, as always, across all communication channels…