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Sustainable actions made visible: Weita Sustainability Marketing focuses on comprehensive consulting, strategic development, and step-by-step implementation of holistic sustainability communication. All based on the foundation of consistently and convincingly lived sustainability values within the company.
Weita AG is a leading expert for consumables in Switzerland and, as part of the Bunzl Group, specializes in the fields of medicine, industry, cleaning, gastronomy, and related services. Around 180 employees ensure customer-specific just-in-time delivery. Also because of the daily quantity of materials, Weita has a major impact in the area of sustainability and permanently incorporates ecological, economic, and social sustainability aspects into its activities.
Our first task was to publicly present this claim and responsible action with professional sustainability communication. Since then, we have been advising and supporting Weita strategically and operationally around a clear sustainable positioning as well as sustainability marketing, sustainability communication, and currently also sustainability reporting.
Consulting
Communication strategy
Corporate communication
Internal communication
Brand consulting
PR/Communication
Content Management
Monitoring
Corporate Communication
Digital
Websites
SEO
Platform Marketing
Automated Marketing
Sustainability
Sustainability Workshops
Sustainability Strategy
Sustainability Communication
Sustainability Report
Data Collection
Creation
Campaigning
Corporate Communication
Dialog Marketing
Media
Print, digital
Every effective communication requires a well-designed strategy. This is especially true in the area of sustainability, because here it is important to avoid greenwashing from the outset. The basis for this was an individual sustainability workshop and subsequent communication strategy including positioning. New claim: “Think further. Act sustainably.” as well as a compliant sustainability report – the first ESG Report of Weita AG, which was prepared for the base year 2023 and based on the consolidated standards of the Global Reporting Initiative (GRI).
The starting point for the design of the sustainability website was a new look and feel to transfer the developed values into a modern, appealing visual world. The creative visual implementation paved the way for adapting the entire CI/CD to the sustainable look. Tasks also included: a revised homepage to help the company visibly achieve sustainable branding on its most important digital platform. For us, this is sustainability communication in the best sense.
A conceptually well-thought-out sustainability communication is made for different stakeholders, is authentic, evidence-based, and has a clearly recognizable story. It reports on milestones, but also on set goals that are still out of reach. Weita packed all of this with us into the company’s first sustainability brochure. Based on the look of the website, a creative concept including content creation was developed. Always with added value for stakeholders and within the company. Further activities to date: Corporate publishing with sales brochures and flyers, as well as a compliant sustainability report.