NEWS / May 2026
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Testimonial Campaign with Manuel Neuer
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Under the leadership of the Economic Development Corporation of the Ostwürttemberg Region and the Chamber of Industry and Commerce Ostwürttemberg, globally operating and significant companies in the region have joined forces for the skilled workers campaign “Amazing Ostwürttemberg.”
The goal: to attract skilled workers and those who want to become them to the Ostwürttemberg economic region in southwestern Germany. Anyone who lives, studies, or works here will quickly be convinced: The region is a wonderful place to live and love – whether as an apprentice, student, or (junior) skilled professional.
The centerpiece of the communication strategy developed by Eberle Business is the website, which positions Ostwürttemberg as a space for talent and innovation. And it does so sustainably with messages and visuals that are as creative as they are witty. In addition, the target audience is regularly reached through social media as well as through targeted press work and the somewhat different folding brochure for the campaign. Because here, it’s not just sidewalks that get rolled up, but also folding brochures in DIN A3 final format that get unfolded…
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