Testimonial campaign with Manuel Neuer

The testimonial campaign with Manuel Neuer is something special: Manuel Neuer, as one of the best goalkeepers in the world, serves as brand ambassador for the security technology company Telenot. The goal of this testimonial campaign is not only increased awareness and a stronger brand image, but also to increase brand reach. Therefore, the campaign includes social media, PR, media, and corporate publishing.

It all began with a photo shoot in Munich in an ideal atmosphere: relaxed yet focused, professional, and results-oriented. This mix created the space for powerful visual results—which can be seen in every one of our campaign motifs.

The strategic idea behind the testimonial campaign with Manuel Neuer as brand ambassador is almost obvious and easily told. A burglary occurs every 6.3 minutes in Germany. Security is therefore not a “nice-to-have,” but essential. The second theme is “trust,” which is created through clarity, recognizability, and credible imagery. Our task was to translate Telenot’s brand and product strength—early risk detection, reliability, and consistent action—into a visual and verbal language that is immediately understandable.

Why did it work so well with Manuel Neuer? Because he is a player who recognizes risks quickly, anticipates situations, and reacts at the decisive moment.

The best goalkeepers in the world read the game, recognize risks before they arise, and make the right decision at the crucial moment. For this testimonial campaign, a personality was chosen who doesn’t just symbolize this attitude, but authentically embodies it. As a modern “protector” who stands for oversight, precision, and absolute reliability. Telenot has followed this very principle for over 50 years in the development of its security systems. We are pleased to have been supporting this successful company in marketing and communications for many years.

The testimonial campaign “Security Rethought” (Sicherheit Neuer gedacht) translates functional product performance into a differentiating brand positioning and shows that when brand strategy and personality truly fit together, the result is more than just a campaign. For us, this project once again demonstrated how crucial the interplay of professional strategy, creation, and production is.