BLOG / JANUARY 2026
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Partnership since 2005: Construction PR and industrial communication in all its facets. For Arnold Glas brand development, we consider the complex supply chain of building components like insulating glass and the diverse stakeholders. Our communication is specifically tailored – depending on the objective, be it brand awareness, employer branding, lead generation, or sales support. In this way, we actively contribute to strategically strengthening the Arnold Glas brand and effectively supporting the company’s and sales activities.
The Arnold Glas Group, based in Remshalden, is one of the most innovative flat glass processors in Europe. Around 800 employees work at six locations in Germany and Austria. They produce the extensive ISOLAR® Glas insulating glass range as well as single-pane and laminated safety glass and also offer numerous services, from preliminary planning to implementation. The familiar character of the medium-sized company is still part of the corporate culture today, which is clearly expressed in sustainable commitment. On the one hand for the environment and nature, on the other hand for the people in the region. In the course of our many years of cooperation, we have not only created the brand image of the Arnold Group, including the website, but also used this as a basis to serve the entire range of corporate and product communication, from classic PR and digital marketing to corporate publishing and film to the planning, implementation and communicative support of major events.
Consulting
Communication strategy
Corporate communications
CEO communication
Internal communication
Crisis communication
Employer marketing
Brand consulting
PR/Communication
Industry PR
Corporate PR
Topic setting
Trend and topic analysis
Content Management
Corporate Communication
Digital
Website
Creation
Campaigning
Corporate Communication
Film/Moving images
Media
Print, digital
Being able to move safely between the journalistic standards of an established industry or business magazine and the advertising language of a company is part of the daily work of our content experts. In close and personal exchange with the editorial teams, we find the stories that guarantee Arnold Glas a strong content presence and at the same time underline the credibility of the statements through independent reporting. For example, we editorially support product launches or advertising campaigns and generate more reach and attention. This includes industry knowledge and a sense of current trends – skills that we use to our customer’s advantage not only in press relations, but also in content marketing in general. We link Arnold’s communication and marketing goals with our current know-how and develop a strategically sound topic and editorial plan from this. Across all content channels, with a variety of formats, and for any period of time.
The decision to implement a new brand image for Arnold with us was followed by a cascade of further measures after the development of brand architecture, logo, claim and CI/CD to advance the branding at all levels. A central element was the design of various image visuals with professional photo shoots and models, which gave the campaign an unmistakable face. The flagship of digital branding is the current web presence developed by us. A key factor in the success of brand communication was our interdisciplinary approach, with which we consider all building blocks of corporate communication from the outset and include them in the strategic, creative and conceptual development work.
With the renovation of the listed Alte Kelter in Miedelsbach, Arnold not only built architecturally unique training rooms for its Arnold Academy, but also returned to the first place of work of the company founder. At the same time, the company gave the region around its headquarters a special place to meet. Communicatively accompanying this equally symbolic and technically challenging act from the groundbreaking ceremony to the inauguration has inspired us to come up with very special ideas. From the documentary accompaniment of the construction phase to the planning and preparation of the opening to the very practical event management around the opening day. All of this is linked in parallel with a large number of communication and advertising measures that have brought the unique event to the public in a way that attracts a wide audience. And can still be experienced now, namely on the Arnold website.