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CC Pharma was founded in 1999 and is now one of the leading importers of EU pharmaceuticals in Germany. The claim “Das Original. Seit 1999.” (The Original. Since 1999), which we developed in 2018 to mark the start of the collaboration, represents the company’s clear commitment to trading exclusively in original preparations. And, of course, also for an ethically responsible approach, both with the products and with the customers and business partners.
Since 2019, CC Pharma has further strengthened its import business and – with the help of its shareholder Tilray – is placing a further focus on medical cannabis. CC Pharma thus offers a broad overall range of preparations from all important indication areas such as anti-rheumatics, oncology and HIV. The most important customers are the public, hospital-supplying and specialized pharmacies as well as the fully stocked pharmaceutical wholesalers.
Specifically for this target group, we first developed a broad-based cross-media communication strategy – and then, of course, immediately implemented the corresponding multi-stage campaign including a new claim.
Consulting
Communication strategy
Corporate communications
CEO communications
Lobbying
Change processes
Internal communications
Crisis communications
Brand consulting
Rebranding
HR & Employer Branding
PR/Communication
Corporate PR
Topic setting, storytelling
Trend and topic analysis
Content Management
Monitoring
Corporate Communication
Trade fair communication
Digital
Websites
Web banners
Social media
E-mailings
Creation
Campaigning
Corporate Communication
Film/moving images
Dialogue Marketing
Trade fair design
As part of the cross-media communication strategy, selected employees personalize the clearly defined added values of the company under the campaign motto “Strong partner wanted – and found”. The respective testimonials and their messages meet the target groups across several stages and across all communication channels. Through targeted employer branding, we ensure a lasting recognition effect of all campaign motifs. With clearly measurable success. Online and offline, from the new website to various trade fair appearances.
From the outset, our most important tasks at CC Pharma have also included technically sound brand consulting and communicative support for HR and change processes. Internally and externally. Very special highlights were the rebranding in 2021 and the 25th anniversary campaign in 2024.
More information:
Our client: CC Pharma
All projects for our client CC Pharma