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Provinzial is part of the Sparkassen-Finanzgruppe and the second-largest public insurance company in Germany. Sustainability is of particular importance. We demonstrate this in the so-called GREENPRINT – the new sustainability brochure for 2024/2025. This will be published as a supplement to the annually published, audited CSRD report, which is integrated into the official annual report of the Provinzial Group.
Whether environmental protection, social responsibility or sustainable management: The GREENPRINT deliberately focuses on the three central sustainability dimensions Environment, Social and Governance (ESG) as well as on selected sustainability highlights of the Provinzial Group. In addition, we closely aligned ourselves with Provinzial’s sustainability strategy in the basic conception and content creation. As a result, the GREENPRINT offers a compact and easily understandable overview of the Group’s most important activities in this area – both externally and internally, for customers as well as for employees.
To stringently convey attitude, values and concrete action, we rely on clear messages and genuine storytelling – i.e. short texts with substance that simultaneously inspire and motivate. Complemented by personal voices and compact facts, which provide more variety, excitement and diversity in terms of content. This is also effectively supported graphically by the newly developed visual language and the dynamic page layout: Specifically used quick-read elements, infographics, icons, color accents and emotional images promote both the flow and the joy of reading. Approachable, focused, without detours and directly to the point.
The bottom line is: Together, we are passionately committed to a sustainable future and show in the GREENPRINT on a total of 22 equally inspiring and informative pages where Provinzial is already active in practice today – and what the Group is committed to with full dedication and full conviction. Every day anew. This commitment is as diverse as the people behind it. This applies both to Provinzial and to ourselves!
Further information and download at