Partnership since 2010

Complete service portfolio and consistent all-round support for B2B2C: As an interdisciplinary lead agency, we advise and support Telenot with holistic, strategically developed, and conceptually elaborated brand and product communication in the D-A-CH region, tailored to the different target groups in the professional and private sectors.

The Client and Us

Telenot Electronic GmbH is one of the leading German manufacturers of electronic security technology and alarm systems, headquartered in Aalen. Telenot is the only provider on the German market that can offer intrusion detection technology, fire detection technology, and access control from a single source. The security solutions can be found in small and medium-sized enterprises, in retail, in industry and the public sector, as well as in private households. Authorized Telenot support centers in Germany, Austria, and Switzerland ensure planning, installation, commissioning, and service.

As the lead agency, we have redefined Telenot’s brand image. This includes, among other things: CI and CD redevelopment, claim and key visual, website relaunch, and social media presence. In addition, the Telenot brand is clearly positioned via target group-oriented print and online measures as well as special events and trade fairs in Germany, Austria, and Switzerland. TV commercials during primetime, applications for smartphones/pads, and press work in daily newspapers and trade media are also used in all countries.

Our tasks

Consulting

Communication strategy
Corporate communications
Internal communication
Employer Marketing
Brand consulting

PR/Communication

Industry, corporate and product PR
Topic setting
Trend and topic analysis
Content Management
Corporate Communication

Digital

Newsletter communication
Email communication
Websites
Social Media
Platform Marketing

Creation

Campaigning
Film/moving images
Dialogue marketing
Employer Branding

Media

Print, Digital
SEA
Native Advertising

Consulting, Strategy Development, and Concept

The security industry is subject to similarly strong changes and fluctuations as the entire construction sector. As an experienced marketing agency for the construction industry, we keep a permanent eye on Telenot’s market environment – both for the target groups in B2B and B2C. The findings from this flow into continuous communication consulting, so that we can jointly define currently meaningful marketing and communication goals. From this, we develop a consistent communication strategy and develop a suitable concept. Our interdisciplinary team enables measures in content, PR, advertising, or digital that are also tailored to the very different requirements and needs of the target groups in B2B2C.

Brand Communication over many Years

From the beginning, the Telenot brand has been a task area of our joint work. Brand positioning, brand image with corporate identity and corporate design, or the development of claims, all of this belongs to the classic branding with which we strengthen the brand. Just like the development of a consistent visual language, which we realize with the help of professional photo shoots. Over the years, we have modernized the brand look in several relaunches without changing the brand core and the values it stands for.

Corporate Publishing for B2b2c

As diverse as the Telenot target groups are, our measures for the security provider in corporate publishing are just as broad and diverse. The most important digital anchor point is the website that we completely redesigned in 2023, including conception, look, and constantly growing content. SEO optimized and designed according to the latest UX design. Completely different, but also developed in our interdisciplinary teams: the regular print magazine 4sec for all Telenot customers. Of course, in the CD and a fresh, modern layout, with a broad spectrum of target group-oriented topics, excitingly told and informatively prepared. We also provide sales support with a large number of brochures, sales materials, as well as event or trade fair equipment realized each year.

Creative Campaigning

Whether it’s commercials during primetime before the Tagesschau or insert campaigns in the Handelsblatt, whether it’s a tangible roadshow or a personal direct mailing: As a creative agency, we have been working with Telenot for years to create exciting visual stagings and strong moments. The core of every measure is a guiding idea and a visual concept that concisely summarizes the respective message and conveys it emotionally. Here, Telenot benefits from the experience of a creative team that is also and especially at home in the consumer sector. An advantage for addressing the private target groups.

Reach via Digital Campaigns and Press Work

Cross-channel content marketing is one of our particular strengths. And Telenot makes extensive use of this – both in digital marketing and in classic PR. Through communication for all relevant stakeholders, we draw on a large pool of current specialist, company, and product topics. For our content creators, it is easy to develop a good story and an interesting content format from this again and again. For specialized trade magazines as well as for the major business press, for LinkedIn campaigns as well as for industry newsletters. Strategic editorial planning, targeted press work, and the campaign know-how of our digital experts effectively ensure reach and attention in exactly the desired target groups, right through to lead generation.